BRANDOLAND: Talking to God...For You!

Friday, April 08, 2005

Corporate Media, 101

Here's how it works, kiddos:

"GM Pulls L.A. Times Ads"

Yes, General Motors.

Big babies:
NEW YORK (Reuters) - General Motors Corp.'s decision to yank its advertising from the Los Angeles Times in a DISPUTE OVER COVERAGE could dent the profit of parent Tribune Co. at a time when the media company is trying to bolster ad sales after a slump.

The world's largest automaker, in a rare move for a major corporation, said late on Thursday it was pulling its ads from one of the country's biggest dailies over what it called factual errors and misrepresentations in the L.A. Times' editorial coverage.
You've got to be kidding.
GM's move came a day after the L.A. Times published a column by its Pulitzer Prize-winning auto critic, Dan Neil, about the automaker's brand strategy.

The column's headline called the Pontiac G6 "a sales flop." It also said the automaker should "dump" Chairman and Chief Executive Rick Wagoner and "let the impeachment proceedings begin."
That's why GM flipped out.

I'm sure they've already figured out how much that editorial "hurt them." What? Maybe...thirteen people in SoCal decided not to buy the G6 after reading the editorial?

"Eh. More than that."

Who cares.
GM spokeswoman Ryndee Carney said the move to withdraw advertising was not spurred by any specific story but by "concerns over accuracy and misrepresentations with the paper's editorial coverage over a period of some time."
Yeah, right.

That's how it works, people. The Tribune Co will completely bendover to mend realtions with GM on this one, because "the lost advertising would amount to roughly $10 million to $15 million on a full-year basis."

That's a lot of dough. Think it will affect future coverage?

More later...


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