BRANDOLAND: Talking to God...For You!

Thursday, April 07, 2005

Cell Phones


The ONLY CREEPY MOMENT from last night's U2 concert at the Staples Center was when Bono asked the crowd to "light up the night" with their CELL PHONES...right before he launched into "One" and a promo-speech for his new non-profit,, a group designed to raise awareness for the continued plight in Africa.

"We" did. And it was bizarre.

Becuase the number of cell phones (held high in the air) dwarfed the number of Bic lighters. Dwarfed the biggest number of Bic lighters I've ever seen - Journey in '81, REO Sppedwagon in '83, Prince, yada yada. It was crazy.

Because EVERYONE has a cell-phone, and everyone was using it last night:

To take fuzzy pictures of Bono. To take blurry photos of the stage. To tease friends who were not at the show ("Listen! Can you hear this?! Bullet the Blue Sky!). To call people in the arena ("Im in section 119. I'm waving!"). To record bits and pieces of "Sunday Bloody Sunday" for the voice mail. To text. To take more fuzzy photos of Bono.

And to be annoying.

I swear to God, the dude standing in front of me? Held his f*cking camera-phone in the air for the whole g'damn show - taking pictures, taking pictures, being annoying - so I couldn't help but think, "They own us. They f*cking own us. We're slaves to our cell phones. We pay $80 a month to to take bad photos and to annoy people at U2 concerts."

Well, not me at least: I don't have a cell phone. Because I have "issues." Because it just feels like the man has figured out ANOTHER WAY to take our $ from us. By upgrading our favorite toy, the phone, and turning it into a camera and a TV. Yes, I know; they come in handy, single ladies need one, what if you break down on a road trip, blah blah blah.

But I have my own silly issues and those arguments haven't changed my mind.

Sadly, I have to deal with the issues of self-esteem that crop up from time to time when people criticize me for not having one ("Jesus, what's your problem?!"), but at the end of the day, it's nice to know that I'm not beholden to VerizonSprintCingular.

That might not last for long:

"Mobiles to replace TV as prime ad medium"

Uh oh.
Mobile telephones and other wireless communication devices will soon become the most important medium for advertisers to reach technology-savvy consumers, one of the world's leading advertising executives said on Wednesday.
Translation: The idiot box is about to be replaced by the idiot device.
The forecast by Andrew Robertson, chief executive of Omnicom's BBDO advertising agency, the world's third-biggest, underscores the uncertainties facing advertisers in developed markets as they shift from their traditional dependence on television.
Translation: You were put on this Earth to buy stuff, and advertisers have the right to bombard you with ads, 24/7.
The PROBLEM FOR ADVERTISERS is that technological developments such as the spread of digital video recorders are giving consumers the ability to avoid TV commercials.
Glad to know that someone is worrying about THE ADVERTISERS. I was beginning to think that no one cared about their plight.
Mr Robertson said he believed the way forward for advertisers to reach consumers would be to use wireless devices such as mobile phones, laptop computers and the BlackBerry e-mail devices favoured by travelling corporate executives on the go.

"We are rapidly getting to the point where the single most important medium that people have is their wireless device," he said. "It's with them every single moment of the day. It's genuinely the CONVERGENCE BOX that everyone has been talking about for so many years."
Convergence box?

Convergence box?!


Bet the guy who made up that term got a nice bonus.
The survey found that mobile phones users like to stay connected even while they are asleep. More than 60 per cent said they kept their phones on and within reach 21 to 24 hours a day, and 15 per cent said that figure was 16 to 20 hours a day.

More later...


  • Well, YOU can just rock me to sleep tonight. Dear God--the lid on hell isn't screwed down all the way. In fact, I think it's getting looser.

    By Anonymous Anonymous, at 9:57 AM  

Post a Comment

<< Home