BRANDOLAND: Talking to God...For You!

Sunday, May 09, 2004

Go to McDonald's...order your favorite value meal...eat it...then get thee to "Supersize Me."

Hopefully, your crazy sodium headache will clear up by the time that Warren Spurlock gets his 2nd blood test.

A really great doc. The dude put himself through hell to prove a very obvious point: fast food is killing us.

However...

My only complaint is that...Spurlock did not spend enough time addressing the "class issues" that surround fast food. Simply put, fast food is appealing because it's cheap. And so...obesity is a bigger problem among the poor. (Trust me - as a dude who spent a good deal of his post-college years in voluntary poverty - the super-value meal is super-kick ass when you're trying to get by on 5-10 bucks a day. It's much cheaper than just about any meal - other than rice & beans or top ramen noodles - and will put you on the couch until it's time to go to bed. The goal when you don't have enough money to do much else...right?)

The flipside - it costs a lot of $ to eat really well. Sadly, most 'Mericans do not have the money to eat "really well." (Been to a Whole Foods lately?)

The studies are out, too. This is from Znet, a progressive clearinghouse on the web for info.

"The already-dubious assertion that consumers alone bear responsibility for what they eat seems even more suspicious in light of the clear social dimensions to the problem of North American obesity, which underscore the questions of health with significant racial and class-based overtones. A recent article in the American Journal of Clinical Nutrition is unequivocal in this regard, stating plainly: "There is no question that the rates of obesity and type 2 diabetes in the United States follow a socio-economic gradient, such that the burden of disease falls disproportionately on people with limited resources, racial-ethnic minorities, and the poor" (Adam Drewnowski and S.E. Specter, "Poverty and Obesity: The Role of Energy Density and Energy Costs"). The report goes on to outline the fact that, with the exception of Asian Americans, every racial minority in the States is marked by a higher rate of obesity than American whites."

Doesn't take a genius to figure that out.

And...

You've all made fun of your fellow customers.

For being fat. And poor.

Seacrest out.

More later.

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