BRANDOLAND: Talking to God...For You!

Thursday, October 23, 2003

Great news from EE-rack.

BK is now open for bizness. Here’s a few excerpts from a recent WashPost article:

U.S. Troops Order Comfort, With Fries on the Side
Soldiers Looking for a Taste of Home Make for a Booming Business at Iraq's First Burger King

By Theola Labbé
Washington Post Staff Writer
Sunday, October 19, 2003

BAGHDAD -- Welcome to Iraq, home of the Whopper.

Deep inside Baghdad International Airport, past a vehicle search, a body search and four checkpoints, soldiers are lined up for burgers and fries. They have come by plane from Mosul, 220 miles north, for onion rings. They have picked up Chicken Royale sandwiches while picking up buddies flying back from a two-week home leave. They have begged and borrowed Humvees, making up any excuse for a trip to the airport and a reminder of what the pink mixture of ketchup and mayonnaise oozing from a fresh Whopper tastes like.

"It tastes like home, yes it does," said Staff Sgt. Mark Williams, 50, from Pittsburgh, after tearing off a chunk of his Whopper with cheese.

The former Saddam International Airport now houses Iraq's first Burger King. Part creature comfort, part therapy for homesick troops, its sales have reached the top 10 among all Burger King franchises on Earth in the five months since it opened. The shiny metal broiler spits out 5,000 patties a day.

“The takeout stand is open from 8 a.m. to 8 p.m. and offers six sandwiches; a normal menu has 16. There are no milkshakes.”

Doo bee doo bee doo. (Wait. What? No milkshakes?!)

Quick question. Any chance the Baghdad BK is busting out the new Chicken Baguette Sandwich? God, I hope so. It’s awesome. Tastes like freedom and liberty. The Whopper, the chicken Baguette…that’s all you need. Another question. Will the Baghdad BK be offering the incredibly popular Simpsons/Halloween toys with its Fun Meals? And who did BK have to f*ck to beat McDonald’s to this particular free and liberated country? Trust me. Ronald is NOT “lovin’ it.” Yo.

Kudos BK for snagging a chunk of that 166 Billion dollars. (That's 87 billion plus the previously allocated 79 billion. Thank you.)

Hmmm. I wonder if this BK is as scary as the BK franchise in Layton, Utah. (Whoa, nelly. That place is really frightening. Scary, blonde white kids making hamburgers. Ugh. Pack a lunch if you have to drive through Utah via 1-15.)

Here’s another great comment from the article. Are you sitting down?

“Adrian Miller, 19, of Bascom, Ohio, a platoon leader with the 82nd Airborne Division, is stationed in a southwest section of Baghdad, where guerrillas continue to fight U.S. forces. But a trip to the airport to pick up soldiers returning from leave in Qatar brought him to Burger King.”

"We're lucky if we can get over here once a month, we're so busy RAIDING HOUSES and KICKING DOWN DOORS in the middle of the night," said Miller, who bought $84 worth of food. "When we get free time and no one is using the trucks, then we come out here."


Do I need to…ah, forget it.

More later…


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