BRANDOLAND: Talking to God...For You!

Thursday, September 18, 2003


From the AP...9/18/03

CHICAGO - "McDonald's Corp. has enlisted the aid of Oprah Winfrey's personal trainer Bob Greene to promote an adult version of the Happy Meal, the fast-food giant's latest effort to offer healthier products.

Instead of Happy Meal standards like a burger and a toy, the new Go Active meal will include a salad, an exercise booklet and a pedometer meant to encourage walking.

Fitness guru BGreene has agreed to help promote the Go Active Meal, which is being test-marketed at 150 McDonald's restaurants in Indiana.

McDonald's and other fast-food chains have tried to offer healthier fare that will still temp tastebuds as the fat and calorie content of their core products has come under scrutiny. Burger King, the No. 2 hamburger chain, planned to launch a new line of low-fat, baguette-style chicken sandwiches on Thursday."

Doo bee doo.

So many places to start.
Do I need to go into this?
A pedometer to "encourage" walking? Encourage walking?!
An exercise booklet from Ronald? (That's like getting a "how to" manual on gun control from Charlton Heston.) Give me the toys, muthafucka!

I did swing by the "BK" at the corner of Sunset and La Brea this morn - the "baguettes" have yet to arrive. You will hear it here first...when they do.

More later...


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